September 2014 - April 2015
Product Development, Marketing Research, Web Design, User Experience Design
Daniel Chao, Austin Jeffries , Reed Kinning, Keshav Mathur, Dave Sescleifer, Akhil Sundararajan,
Design and User Experience Lead
Bike theft is a rampant problem on college campuses. While bike lockers provide users with high security, it also imposes greater capacity and cost restrictions. Additionally, the low compliance rate with local registration policy hidden the process for law enforcement to recover stolen bike.The project developed an internet-of-thing based solution that enabled biker to track their bike in real-time via their device.
To understand our target market, we conducted marketing research with 70 bikers around the US, and interviews with local police officers and bike retailers. We discovered that the lack of a unique link to the owner of the bike was a deterrent to the recovery process. We also saw the absence of a reliable security system for the bikes at the racks. By analyzing the problem from the perspectives of the different stakeholders (user, law enforcement, bike retailers) while evaluating various technology capabilities, we decided to develop a two-way system: a blue-tooth based tracker on the bike and reader on the rack. To track the bike, the user would access their bike log from the web interface.
We mapped out the user workflow to understand the infrastructure and interface need. I then mocked up both the iOS and the Web interface using Balsamiq.
The final design was developed with the following functionalities:
The left side panel allows the user quickly navigate between different bikes
The main panel shows recent activities of the selected bike
The right panel lets user see the bike’s current location, report theft incident, and view all notifications